‘For every million cans produced there’s a saving of 7.7 tonnes of aluminium, that’s equivalent to 4,000 aluminium bicycles!’
Just one of the many incredible statistics that I was sharing at Soft & Gentle’s Skin Science product launch in London yesterday.
As their Eco Expert, I had the pleasure of explaining to a host of beauty journalists and bloggers how Soft & Gentle’s new Skin Science compressed can range is significantly reducing the environmental footprint of aerosol deodorants whilst helping consumers make a greener, more sustainable living choice – all without compromising on performance and price.
Reducing the gas propellant by 54% and aluminium packaging by 29% per compressed can (compared to Soft & Gentle’s standard 150ml aerosal anti-perspirant deodorant) Soft & Gentle’s compressed cans are half the size and much lighter than their original counterpart, yet offer the same level of protection and last just as long.
Using less aluminium, less waste and transport savings, 39% more compressed cans can be loaded on one pallet compared to 150ml aerosols, Soft & Gentle’s compressed aerosol deodorants offer positive environmental benefits across the lifecycle of the product.
Indeed, we’ve estimated, if all of Soft & Gentle’s customers simply switch from 150ml to 75ml compressed cans, a staggering 1647 tonnes of CO2 could be saved in just 12 months!
An outstanding achievement which is not to be sniffed at!
To find out more about Soft & Gentle’s new Skin Science range and their compressed classic range visit www.softandgentle.co.uk