Businesses that Green our World – Jangneus Design, Swedish Kitchen Culture

This week, as part of our Businesses that Green Our World series, I’d like to introduce you to Jangneus Design, the creators of possibly the most beautiful, eco-friendly dishclothes and green cleaning products I have ever come across.

As well as being fabulously funky and environmentally-friendly, Jangneus Design have cleverly created their business around a subscription model, ensuring you will never run out of their wonderful dish clothes. To tell us their story and more about their product, here is our interview with Jangneus Design’s creator, Marie Jangneus-Davis.

eco-friendly products

Tell us a little about you and your background

I’m from Sweden and have lived in Oxfordshire for over 20 years but I’m in the fortunate position to spend lots of time in Sweden as well. Best of both worlds!

I‘m a creative person and have a passion for design and a soul firmly rooted in the heart of the family home. My background is mainly in retail but I’ve also spent time doing academic data research.

Being unexpectedly made redundant made me jump at the chance to set up my own business, in a field where I could utilise my creativity, as this was something I’d wanted to do for quite some time.

Explain what your product is and what problem it solves

I set up the Jangneus Design on-line shop from my garden studio in 2009. My guiding vision is to design kitchen related products that combine the Scandinavian tradition of function and design. My “flagship” product is a fun, eco-friendly and very functional dishcloth. It’s made from natural materials; cellulose and cotton, it’s very absorbent, washable and after its long and useful life, 100% biodegradable so you can put it straight on your compost heap. I’m very excited to recently having launched my second product – tea towels made from an eco-friendly union of linen and cotton. The tea towels are completely manufactured and printed with water based inks in Britain and the cloths are printed by a small family-run company in the Cotswolds. To have British made products is something I’m very proud of. All the designs are done in-house by me.

eco-friendly products

How did you come up with the idea?

My business idea came from not being able to find this kind of Swedish dishcloth here in the UK. I used to bring them back from trips to Sweden, where this type of cloth has been a feature in kitchen sinks for over 60 years! Both to use myself but also to give away as presents that were very well received, so friends started asking me to bring dishcloths back for them. The kitchen is the heart of our homes, but it can be a bit of a neglected place, especially the sink area! With my products you can add Swedish design, colour and fun without compromising on the environment.

What has been your proudest moment to date?

eco-friendly productsProud moments happen all the time. Running your own business is a lot of hard work but also extremely rewarding. To get positive feedback from my lovely customers gives such a high every time it happens and the fact I get so many repeat orders speaks for itself. I’m also proud that I sell my products to customer all over the world, both on-line and to stores.

What has been your biggest success to date?

My biggest success to date is the trade orders I’ve received from Japan.

What are your plans for 2012?

My plan for 2012 is to have more time for product development and new designs. I will also soon have another member on the team, to help develop the wholesale side of the business and we are both looking forward to spreading the simple message of our bold and beneficial products further.

Where can people buy/find out more about your product?

To find out more, and to purchase the dishcloths and tea towels, please visit

Finally, Marie has kindly offered us a superb competition prize of 4 tea towels and 10 cloths, in the colours AND designs of the winners choice, worth £68. For your chance of winning, simply complete the box below.

Good luck!

This competition is now closed

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Add your Biographical Info and they will appear here.

Gemma Turner

I love the Purple design! You never see many appliances/accessories for the Kitchen in purple?! I love the colour- it’s so bright :)

Arabella Bazley

I have to confess green is my favourite colour and the fish are fabulous!

Ann Keates

I especially love the black designs, but they are all gorgeous, I never realised tea towels could be so exciting!

Tracy K Nixon

I love all the design, though the bird would get my vote (and I love the blue!)

maureen findley

i love the green tea cup design and this would look lovely in my kitchen.


How cute are these they would look great in my newly refurbished kitchen :)
The tea towels are so lush

Shelley Jessup

I’m really big on hearts so that design in red would have to be my favorite.


I really love the Black designs esp the one with the swirly leaves and flowers (don’t know how else to describe it)


Me and my girls had a look and being typical girls they love the red love heart ones and think they would look great in our kitchen.

Tina Lawton

I genuinely love them all but if I really had to choose it would have to be the purple design.


I love the swirly “branches” turquoise design – I love turquoise and I love busy designs that look almost random :-)

lyndsey B

I love the fishes design but also the coffee cups and also the hearts! I cant decide!!!

Bridget Anderson

They’re all fab but the fishy one is particularly cool for us as my husband is a keen angler.


These would perk my kitchen up. I like the green image colour in a teacup design as it is fresh.


they are all scandi-gorgeous. the yellow ones for us – a pop of yellow in a kitchen is so happy :-)

Susan Hill

Love your designs, just finished redecorating my kitchen, green would be great.

Tanya Richards

It is so refreshing to see vibrant and original designs in such a strong range of colours.


I love the red range to bring a bit of colour into the kitchen, particularly the fishes :-)


I’ve just had a new kitchen installed it is gloss stone with brown worksurfaces and splashbacks. The appliances on show are stainless steel as are the storage accessories, kettle, toaster, dishrack, fruit bowl etc. I am now looking to inject some colour. I think the green designs would be perfect to finish everything off. :-)

Kristy Brown

It’s far too hard to pick!! I like all of them. But I would have to go with the Black Fish!

Hayley Todd

I adore the beautiful vibrant turquoise tea-towels, especially the gorgeous large polka dot heart design! So cute and pretty!


I really like the Green Doodle design as I think the colour is fresh and looks clean for the kitchen

Anna Wilds

Ah wow, they are all so funky, I especially love the fish designs in all the colours, if I had to choose one specific one would probably be the turquoise – what a tough choice. x x

Linda Guest

I love the green swirls and leaves design. My daughter in law only buys eco-firendly goods so I will tell her about your lovely goodies :)

Hannah Whitling

I like the yellow range of patterns, the house i’m renting has some pale yellow tiles as part of the tile pattern, so it’d suit it well, plus the yellow range is nice and bright, and would bring a bit of summer into the kitchen on even the more horrible of days (today comes to mind!!!) The spotted one would be my favourite in the yellow.

Rachel Blackburn

I love the design with purple hearts. I have a purple kettle and toaster so these would really go nicely together


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