It is very rare these days to find a globally successful business that holds true to it’s original ideals, but with French beauty manufacturer, Yves Rocher, this is certainly the case.
Established in 1959 in the attic laboratory of his home in La Gacilly, Brittany, Yves Rocher set out to create a company which would have nature and the beauty of women at it’s heart and which would also give back to his local environment. To this day these principles remain the same.
Since creating his first plant-based beauty cream using the Lesser Celandine plant and selling it mail-order, Yves Rocher has pioneered the art and science of Botanical Beauty, using their knowledge of the plant world to better understand and preserve the biodiversity of the natural world for women of today and of the future.
Using organic plants at the heart of all of it’s formulas, one third of which are grown in the 44 hectares of fields which surround the Yves Rocher’s industrial sites in La Gacilly, Yves Rocher believe that all women, whatever their age and origin have the right to enjoy quality beauty products, this is why Yves Rocher have mastered every aspect of their operations. From agriculture, botanical and scientific research on plants, developing innovative active ingredients, formulas, supplying raw materials, manufacturing, packaging, shipping and distribution around the world, they do it all and most of again, at yes, you guessed it, La Gacilly. In fact, approximately 300 million products leave the village each year to be distributed around the world!
So as well as creating natural, organic beauty products for women all around the world, what else is this eco-friendly company doing to benefit our environment? Well, since taking a petition of more than 300,000 signatures to the Earth Summit in Rio in 1992 to save the Amazon rainforests. Twenty years on, Jacques Rocher, Honorary President of the Yves Rocher Foundation, has launched the Planting Tribe, an international mobilization campaign in defense of reforestation at the Rio Summit in 2012.
With 13 million hectares of forest being wiped off the surface of the globe each year, the Planting Tribe aims to bring the world together from La Gacilly to Moscow, from Paris to the Cape of Good Hope with the goal of planting 50 million trees worldwide.
To find out more about the Planting Tribe and to find out how you can support Yves Rocher’s mission and sign their petition check out the Planting Tribe site.