After watching the fabulous Big Fish Fight week on Channel 4 recently, I, like the 500,000 people who are backing Hugh Fearnley-Whittinghstall’s campaign, have vowed to eat a wider range of fish.
The programme and campaign, if you didn’t see it, (to see a trailer, click through to my previous blog post Channel 4: Hugh’s Big Fish Fight – starts tonight) aimed to expose the devasting practice of fishing by quota, whereby vast quantities of fish get thrown overboard because they do not meet the criteria or quotas set by Europe’s common fisheries policy or because they have no market value. The campaign also aimed to encourage people to eat a wider range of fish to give our over-fished favourites a chance to be replenished.
But before we all rush out and buy a plethora of unsung heroes, it is vital that we give a little thought to how our fish is stored, processed and ultimately used at home. What we can’t afford to do, in my opinion, is to indiscriminately buy this wonderful fish, only to store it insufficiently, or prepare too much and end up throwing it away. And that’s why I say, for fresh fish buy frozen.
Unfortunately, there seems to be a myth that frozen food is inferior in quality to fresh, but this is often not the case. In fact with fish, it is the opposite. Frozen-at-sea fish are caught at the peak of their quality and frozen within 4 hours, meaning that it is at it’s freshest, tastiest and has all of it’s nutrients and goodness ‘locked in’.
Unless you live by a local harbour, any fresh fish that you buy from a supermarket or similar can be up to 14 days old. This is because fresh fish can spend a long time in the food distribution chain before it reaches your supermarket counter. In some cases it can be up to 10 days old before it’s even reached the harbour!
Another great advantage of buying frozen fish is that it is convenient – always a huge plus when you are a busy mum like me. Not only does frozen save you time, but because you only need to cook what you need when you need it, there is limited or no wastage at all too. With food prices continuing to rise, it is vital that we get the most from our food and again frozen fish ticks the box, it is less expensive than fresh (did you know that frozen fish and seafood can be up to 25% cheaper than fresh) plus it has a longer storage life – freezing, the most natural form of preserving – just add frozen water!
So taking all of the above on board (excuse the pun) I have decided to cast my net (there I go again) and introduce some new fishy flavours to my family.
As I am a NewIceAge mumbassador, I have been kindly sent a voucher from the wonderful people at TheNewIceAge.com and The Fish Society, to try a variety of whitefish, shellfish and crustaceans from their incredible online store www.thefishsociety.co.uk.
Over the next couple of blogs, I will be sharing with you my thoughts on the fantastic frozen fish treats that I have chosen, showing you how simple they are to cook and how delicious we all found them and why as the Queen of Easy Green™, I back frozen fish for saving time, money and waste.
I will also be giving you an opportunity to discover some new fish favourites yourself, as The Fish Society have kindly agreed to offer you, my readers, a £10 discount with orders over £65 (when visiting their website, just use the code ICEAGE).
So pop back soon to find out how I got on and land yourself a treasure trove of frozen fish goodness.