If like me (and the rest of the nation) you’ve been watching the X-Factor this evening, you will have seen the latest boy band sensation sing tonight. No, I’m not talking about The Risk, I talking about The Churned. Yes, the Yeo Valley Organic guys. In fact, they were so popular, momentarily Yeo Valley trended higher on Twitter than the X-Factor itself.
Anyway, rather than the show you the advert that’s now all over the place, I thought I’d share with you the ‘making of’, which features a lovely little chat with The Churned themselves. Enjoy!