It’s an age old saying and maybe a getting a little over-used at the moment, but in my opinion the phrase ‘Necessity is the mother of invention’ could not be more appropriate when referring to the growing number of products and businesses which are being brought to market by mums.
As a mumpreneur myself (on the ‘love it or loathe it’ debate about the term – I’m pretty okay with it – when it’s used appropriately) I am fortunate enough to be able to meet many wonderful women who have, due to necessity, created their own products and businesses, whilst raising a family.
With products ranging from sleep aids to clothing and food products to dance classes – the creativity and dogged determination of these women is truly inspiring (trust me, when you work alone as an entrepreneur – you do need regular doses of inspiration to help you keep your focus and faith!)
As the Queen of Easy Green™, I am passionate about eco-friendly inventions, products and businesses that help families save time, money and waste. So I will be regularly featuring easy green, eco-conscious products and businesses that have been created and brought to market by my fellow mumpreneurs.
First up, the ever-lovely and generous Tilly Beazley, the inspirational inventor and creator of The Wean Machine™.
As a mum of one, Tilly came up with the idea for the Wean Machine™ when she was weaning her young son. As many mums know, weaning a baby can be a little stressful, as well as being a bit of palaver. Pots, pans, potato mashers, liquidizers, sometimes the whole kitchen can be in a mess, just to produce a couple of teaspoons worth of pureed sweet potato!
Thinking there must be a better way, Tilly set to work a drawing up her invention to make weaning easy and as they say in all of the best stories, the rest is history. The vivid yellow, easy squeezy Wean Machine, which took just two years to get from idea to shelf, is now a huge hit, selling around the world. Not only that it has been awarded multitude of honours, including Kind and Jugend Innovation Award 2009, Mother & Baby Bronze Award and the BPA BACRA winner to name a few.
So what is the Wean Machine and how does it work? Basically, the Wean Machine acts like a large garlic press and when out and about it allows you to easily and cleanly prepare small portions of baby food, as well as doubling as a feeding bowl – all you need to do is fill, squeeze and feed.
What I love about the Wean Machine is that it puts you firmly in control as to what you feed your baby, rather than relying on shop-bought baby food when away from home. The Wean Machine enables you to easily prepare and serve all sorts of healthy food including soft fruits, cooked vegetables and pasta dishes.
As well as the obvious health benefits, I also love that the Wean Machine helps you save you time, money and waste – a true eco-innovation.
So there we have it, a classic example of a wonderfully simple, but effective and incredibly successful mumpreneur eco-friendly invention.